Facebook Privacy

Do you have a Facebook account, you know those annoying pictures and posts of people you may or may not care about telling what they are doing every minute of the day? Well guess what not only does Facebook know all about you but they may very well be sharing that information with outside vendors. How can that be you ask, you've never told them that was ok, you may be surprised to find out that you have already “opted-in” without even knowing (Van Manen, 2010).

Photo courtesy of 

Natthawut Kulnirundorn / Attribution-ShareAlike

Facebook may very well be collecting your information and sharing it with their strategic partner websites, and vice versa. You see every time you are on another website and click that little Facebook “like” button next to a picture or story those little bits of data are stored and shared among many companies.

How to eliminate this you ask, well as usual Facebook does not make the process easy, you will need to work through a few steps:

1. Account Settings
2. Privacy Section
3. Applications and Websites
4. Instant Personalization Project
5. Edit Settings
6. Uncheck the box allowing the info to flow
7. Good Luck

References

 

Van Manen, M. (2010). The Pedagogy of Momus Technologies: Facebook, Privacy, and Online Intimacy. Qualitative Health Research, 20(8), 1023-1032.

Geo-Mapping Technologies Help Target Sales Prospects

Geo-Mapping Technologies Help Target Sales Prospects

One of the largest problems for salespeople today is properly marketing to your target area as well as finding those valuable hot prospects you need to expand. How often has a salesperson wasted time searching for prospects or perhaps drove right past a potential new client without even realizing they were there?

Photo courtesy of Michael Jastremski / Attribution-ShareAlike

One of the ways to eliminate or at least reduce this problem is with geo-mapping software, this unique product allows the sales professional to pinpoint exact areas with the best chances for success. The salesperson can use this software to search out new prospects, locate existing customers and seek out new markets that hold untapped potential.

Of course as with any new software this comes with one major drawback – integration. This software is useless without having it available when and where you need it the most. Integration is not cheap but the upfront costs pay for itself rather quickly with increased productivity.

Resources

Lopes, A., & Dias, J. (2006). Integration of Geo-Referenced Data for Visual Simulation in Location-Based Mobile Computing. Computer-Aided Civil & Infrastructure Engineering, 21(7), 514-529. doi:10.1111/j.1467-8667.2006.00455.x